Hi, I'm Dr. Melva, your board certified radiation oncologist and serial entrepreneur and investor. Welcome to the 1% code podcast. I help top income earners create multiple streams of income to support the career they love or the one they want to love. Again, learn more on the 1% code podcast. Hello. Hello.

And welcome back to another episode of the 1% code podcast. I'm your host, Dr. Melva board certified radiation oncologist, serial entrepreneur investor, franchise owner, and I help physician entrepreneurs struggling to create additional income streams, navigate entrepreneurship, to scale their incomes. And today we were talking.

When simple isn't easy. So I wanna share a few things with you. If you hear some birds or people in the background, it is because I am sitting outside. And where am I? I am outside of a bagel shop. I'm in Richmond, Virginia. It's actually my week off I E I'm on the kids schedule. I brought my daughter out here to a basketball camp.

I'm on a tight schedule because I have to go back, meet her for lunch. And today is an open session where we get to see what they've been learning in this basketball camp. This week, I had all intentions of recording at home, and the reason I wanted to talk about when simple wasn't easy is because I was working with.

Reminds that coach. And we had an accountability session and she pointed out and she, she said, you know, Dr. Melva, you don't do simple. Well, and I wanted to see, does that resonate with any of you out there as high income earners as physicians, physician entrepreneurs, those of you listening to me who may be in other fields, do you do simple?

And the reason I wanna ask you that is that I know I'm not alone. I know I'm not alone. And if I am, don't tell me, don't tell me. Um, and I wanted to take a time, you know, some time to do this. And I thought about this content before, now that I'm on this time crunch. And actually I had an entire podcast planned out, but it didn't work out because didn't really do simple.

Well, and actually, I, I was gonna talk about how I worked on. You know, being stuck there. And I did an experiment in doing simple well, and I was gonna share that with you. Um, and actually I think I did pretty good, but let me, let me kind of back up. The reason this came up is that I was working with, um, the marketing, I guess, our marketing guy.

And he gave me something to do. And actually he gave me several things to do over. Several month marking period, I guess, or not marking period. Like I'm not a teacher grading. Right. But you know what I mean? Like it was a, it was a, it was a marking marketing calendar. It was several, several months went by and I just, I just didn't do it.

It wasn't that I wasn't able to do it. It wasn't that I, I just didn't do it. Right. And the reason I didn't do it was cuz it was just simple. It was too simple. And. I complicated it, I made it very complex. I did everything else, but what he asked me to do and I presented what I did for him. And he was like, he said, simplify.

And he made this video for me. And I watched the video several times and he's like, simplify, I just want you to go do this, this and this, like these three things every day. And I looked at him and he's half my age and he probably charges a premium. Five times what I charge. And for those of you who work with me or clients looking to work with me, I'm already high ticket.

So it work with me. It it's a premium because you're going to get a result, a transformation. Um, and if you haven't heard me talk about pricing and transformation and you know, what it takes to get that that's probably when the podcast, or if not, I invite you to come to a consult Paul discovery call to talk about actually getting that result that you want and accountability and implementation and what that means.

So the reason I'm getting back to this is that when simple, isn't easy, there's a reason for that when you haven't reached a result or you've been stuck at a certain level, whether that's monetary, whether that's growth, uh, a different strategy that you're looking for a lot of us. And I'm saying us as in physicians, position, physician entrepreneurs, high income earners, when we're going from.

One level of greatness to the next level of greatness to another dimension it's uncomfortable. And sometimes the reason that we aren't taking that elevation is that we're skipping simple. And for me, I've thought about it. And I've been thinking about this really hard is why is simple, not easy for me.

And one of those things are, are learned behaviors or beliefs and belief system is a fundamental difficulty for a lot of us. And for some people. They feel that they don't have the ability to accomplish things. And for other people, the belief system problem comes up because of, I guess, a perception. So for me, simple has always been a word.

Maybe that be that I don't always have like a good connotation for, and that's gonna. Or, I mean, not going to sound, I already said it. Right. But, um, again, I don't really have the best focus because I dunno if you hear the bird and background and people, , it's a lot going on. Like there's a street in front of me, but, um, You know, like if something was simple, I just, it seemed easy.

And my brain works really, really well on complex. So, and then I think simple, I just think I'm above that. If that makes sense, not to say like I'm too good. I mean, that is what I'm saying, but do you know what I mean? Like, I, I need you to sit across from me. So like, you could laugh with me here cause I'm laughing.

Like, you know, that, that to be like, I'm saying alike a lot, which. Again, normally I wouldn't say that it's kinda like saying, um, on a podcast, right? My point is I'm programmed to not spend my time checking boxes or doing things just to say I did it. I'm programmed to want to think critically, to look beyond the surface, to push, to stretch, to.

Not overlook something that other people would miss. But one and the same by not doing simple, by making everything complex, I'm leaving money on the table. I'm missing opportunities. So there is a place for simple. So my challenge for you is to look. In the areas in your life, in your entrepreneur journey, as you're navigating this entrepreneur journey, as you're thinking about additional income streams, where you've overcomplicated things, where you have, you know, the acronym we all learned as kids and has become cliche.

You know, keep it simple and I'm not going to call you stupid because I know you're not, I know you're just as bright, if not brighter than me, keep it simple. So this is why I am recording this on my phone without a microphone, without worrying about the audio. I did check it with my assistant first and those birds, you can hear, he said it sounded like I was in the rainforest or was raining, but he said the audio was clear.

So I hope it's clear. I'm I'm using zoom to record this. I could use garage van. Some other function. And as a matter of fact, before I did this, I wasn't keeping it simple. I was sitting in the parking lot while I dropped my daughter off. And for 30 minutes, I'm embarrassed almost to tell this to you, but I wouldn't be honest.

I wouldn't be up integrity if I didn't tell you, I sat and I almost became a mini expert on the lair mics, which I have some, and my husband will probably tell you, I have more than two at home, about an hour and a half from where I am currently, that I haven't used in a while. Cuz I said, well, you know. I need to be more mobile with these podcasts as I was once before, when I was doing a lot more digital, um, you know, digital production content, which I haven't done as much recently.

And I was thinking, wow, you know, I, I could produce more podcast content if I wasn't. Doing this from home and maybe for today, because I'm in a time crunch and I'm not at home, I can do this. So anyway, I did all this research on Laier the types and watch the YouTube video 30 minutes. Right. And I was like, you know, what, how can I record something on keeping it simple when here I am not keeping it simple overthinking.

Complex. I mean, I'm almost like a mini expert, but you aren't listening to the 1% code podcast about multiple streams of income navigating entrepreneurship. That's not why you come to me not to be a technical expert. So I stopped myself and I said, you know what? The whole point of this is when simple isn't easy.

So here I am becoming. Complete expert on these Laier microphones. And it was this reminder of, okay, I am not good at simple. So I stopped that you don't need an expert for LA layer lambs.

See, I said, LA layer lambs. Clearly I didn't have enough sleep last night. And I stopped myself. So this is what you have to do. Awareness is the first step. Mentorship is another step being around like-minded individuals is another thing that we talk about here on the 1% code. Podcast is you have to be around people that are going to challenge you that are going to call you out when you are doing too much, it is not serving you.

It will not help you get to the next level. If you continue to overcomplicate things that don't need to be overcomplicated. So keeping it simple, let's talk about some of the examples. So podcasting, for example, I went back and I looked at some of the entrepreneurial groups that I'm in, especially for physicians, female physicians, male physicians, you know, there are lots of different ones.

Podcasting is one of those things. And if you hear this and you think you wrote it, you probably did. I was looking back there's some post 2, 3, 5 years ago, even when a lot of physicians started podcasting and everyone says the same thing, they started with a phone and talking, people said they were stuck on ideas and they used.

Free tools to just record. And they later got into using graphics and having someone work for them, they look for someone on fiber, just keeping it simple. So yes, the bird you can hear in the background, the lady who's talking about, whatever happened last night, sitting at the table, it doesn't matter. You learn, even if you get one thing from this podcast that you get that aha.

I need to be simple or yes, I would've been just like Dr. Melva sitting in that parking lot, trying to become an expert to get a microphone for a 10 minute podcast. And it didn't matter, you know, whatever you take from this, or if you realized that yeah, you could have left your job and been much happier if you simplified your marketing techniques and listened to the 20 year old marketer that.

It doesn't work at a job, but makes more than CEO at your hospital. Right. you know, so like just putting that into context and stepping back and saying, look, what can I learn from this? How can I keep things simple? Even if growing up simple, didn't reward you simple. Wasn't sexy, simple. Wasn't exciting. How can simple come back into your life now?

And what in your belief system has to change? For it to work for you. So if you have a complex brain and complex is exciting to you, what do you have to do? How do you have to, like my mentor says, how do you have to chunk it down for it to work for your brain? So you're not confused. How do you get clarity on it?

So that it's complex enough for you? That it's simple, but not hard. So simple can be easy. anyway, I hope this helps you. And another thing I wanna say about this topic though, just, just to add in, in my personal reflection, and maybe this can help some of you, is that the reason that I don't do simple and I have not been forced to do simple.

Because I was thinking about this. It's not that I just have run from it. And I was, I was thinking about this and if it's not funny, I apologize, but Julia Roberts, total fan here, I forgot the movie. I was thinking about this. Is it Richard gear? You know, the way she like ran from that wedding or whatever.

And then there's another movie I thought about. But the reason I run from simple is that I've never really had to be accountable to do simple tasks because people come to me for the really hard. Things, the complex things, the, the task, the emotional conversations, the difficult, the high strategy ones.

And there are more people in this world that will jump, volunteer, knock people down to do simple things. I am never, without someone, somebody, an organization that will jump and volunteer to do simple, straightforward. Check the box type of things. And I thought about that. I have no problem outsourcing, hiring, finding people that can just do simple, straightforward things.

And, and I'm not saying that's good or bad. I'm just saying that muscle has not been built for me. And I, I just wanna put that out there and I want you to think about that. So on the one hand, that's really good for me because there's that opportunity to do all of these. You know, amazingly like heroic type superwoman type things.

Right. Which a lot of physicians, we find ourselves in that, in that situation. But on the other hand, we haven't built this consistent daily. Back to the basics. Simple, build it up muscle. If we're not doing simple things that lead to phenomenal results. When you look at some of the most successful people or wealthiest people, In in the nation or not in the nation, but just world's history.

Let's just say that or maybe not all of them, but I'll say a hand handful of stories. You can amass wealth in, in different ways, right. And leave a legacy for your family. And when you think about. Multiple streams of income by doing simple, consistent small actions. So the principle of the 1% or small changes every day that lead up cumulative, you think about compound interest.

So if you look at history, you look at worldview and you look at doing consistent small things every day. Over time, 1%, it adds up some of these things are simple, small things, not heroic things that lead to great results. So it doesn't take that heroic effort all the time. So where I was going with this is there's there's pros and cons to all of the different skill sets that we've amassed.

And as a lot of you are. Thinking, and maybe you're shifting where your happiness and joy is coming from, because I know that's a lot of us right now, especially around this pandemic, look at where you want your time to be spent. Look at what has held you, where you are, and then think about simplifying that.

What can you take away? What can you add? And if you're at the point where, where I am and simple may not be easy, give it a go like today. I agree. I think sitting out here, you know, I, I enjoyed, I enjoyed my breakfast and I, I didn't run to go become an expert in the mic. , you know, I didn't have to go run across town, wait for a store to be open.

Maybe not get the best price, run back to town to get to my, my kids' event. I'm listening to this bird. Maybe the couple birds that are here will pass by, like I'm relaxing on my vacation before I go back, you know, to the camp and then drive later today. And hopefully the audio is good. Hopefully these edits come together since I've had a couple interruptions holding this phone, you know, I don't know if my PS are gonna sound as perfect without the pot filter on it, but at the end of the day, I hope this episode comes out.

Okay. And I'm okay. That, that this process was simplified. So that's all I. Um, I hope that , I hope that you take something from this. I appreciate you listening to the 1% code podcast until the next time. I'm Dr. Melva. Love you guys. Bye. Thanks for listening. And for any of my fellow physicians listening today, I have a free gift for you.

Nine business ideas. For busy physicians to get your hands on it. Just go to melvasfreeoffer.com again, that's melvasfreeoffer.com, M E V a S F R E E O F F E R. Dot com. If you enjoyed this episode and you like to help support the 1% code podcast, please share with others post about it on social media, leave a rating, and I would love your five star review.